Red Hawk Fire Protection Website
Role on Project
I was the sole contractor on this project.
I managed all client meetings and discussions. Working with the client stakeholders I defined the target audience and primary and secondary goals of the website. Based upon user research and stakeholder requirements, I designed the site UX to optimize the top priorities.
Creating wireframes and mock-ups, I attained stakeholder approval.
I built the website using WordPress and the Divi theme so the client could easily manage the site content post-launch.
Tools & Technology
- Adobe Photoshop
- Adobe Illustrator
- WordPress (Divi Theme)
- CSS3
- SEO Tools: Yoast, SEMRush, Spyfu
This was a complete redesign and development of the Redhawk Fire Protection website. The project was driven by a change in focus for the company, changing their target audience and expanding their client potential.
The goal was to create a website that was not only more modern and fully responsive, but to target a more residential-based clientele, rather than focusing on industry.
As a secondary goal, there was a desire to reach potential employees and demonstrate this was a great place to work.
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